A legal marketing professional in New York City, Krunali Parekh has worked in professional services marketing for more than five years. In her position at Dentons, Krunali Parekh was responsible for managing the marketing budget, and managing more than 70 events and sponsorships each year.
Below are several ways to market an event:
- Use influencers: By inviting industry influencers (prominent individuals who have a large following on their blog or other social media site) to an event, you expand exposure, since their involvement will be heavily covered on their own blog and others in the industry.
- Use paid ads: Twitter, Snapchat, and other social media sites are a great way to market events, but paid ads have a specific benefit that many people overlook. Through these ads, you can get information about what device your audience is using, what time they go on social media, and their location. All this can help you keep your customers engaged up to and after your event.
- Involve event participants: Event organizers and presenters have their own network of individuals they can inform about your event. This makes them a hugely valuable source when it comes to marketing your event. If possible, implement a sales reward to encourage these participants to share the news about your event.
